Mytrikart International Private Limited and its affiliates (“Mytrikart”) prioritize the security of your transactions and the privacy of your information. This Privacy Policy details how Mytrikart collects, uses, shares, and processes your personal data when you engage with our website (www.mytrikart.com), mobile application, and m-site (collectively, the “Platform”).
While you may browse certain sections of the Platform without providing personal information, please note that our products and services are exclusively available within India, and your data will be primarily stored and processed there. By accessing the Platform, providing information, or utilizing our services, you explicitly consent to the terms of this Privacy Policy, the Terms of Use, and any applicable service/product terms, and agree to the exclusive jurisdiction of Indian laws, including those pertaining to data protection and privacy. If you do not agree to these terms, please refrain from accessing or using the Platform.
Our Commitment
We are committed to protecting your privacy. Our practices for handling personal information are subject to ongoing review and revision to ensure that they comply with all applicable laws and regulations concerning data privacy.
Collection of Your Information
In your interaction with our Platform, we collect and store the information you provide. By sharing personal data, you relinquish anonymity. While we specify mandatory and optional fields, you can choose to withhold information by not utilizing certain services, products, or features.
In order to enhance user experience and security, we may collect and analyse aggregated and anonymized data, including your purchasing behavior, preferences, and other information voluntarily provided. This data may encompass your referral URL, subsequent URLs visited, browser information, and IP address. This analysis helps us understand user demographics, interests, and behavior to improve our services and safeguard our users.
In order to provide and improve our services, we may collect personal information, including but not limited to your email address, delivery address, name, phone number, credit/debit card details, and health-related information. This collection may occur when you create an account, make transactions, participate in events or contests, or otherwise interact with our Platform, including through forums, chat rooms, feedback mechanisms, or social media integration. While browsing certain sections of our Platform without registration is permissible, registration is required for activities such as placing orders and accessing specific content or services. We may use your contact details to provide you with offers based on your previous orders and interests, and we may retain records of your correspondence for purposes such as dispute resolution, customer support, troubleshooting, and internal research and analysis, as permitted by law. Additionally, we may receive information about you from third-party sources, such as delivery carriers, to ensure the accuracy of our records and facilitate efficient service delivery.
Use of Demographic/ Profile Data / Your Information
Your personal data is utilized for processing orders, delivering products and services, facilitating payments, and communicating with you regarding orders, products, services, and promotional offers (with opt-out options for marketing communications). Additionally, your data may be used to assist sellers and business partners, enhance customer experience, resolve disputes, troubleshoot problems, ensure service safety, collect payments, gauge consumer interest, inform you of offers, personalize your experience, comply with reporting obligations to regulatory authorities, detect and prevent fraud, and enforce our terms and conditions as disclosed at the time of data collection.
To provide and enhance your experience on our Platform, including facilitating transactions, assessing eligibility for certain products and services, issuing GST invoices, and ensuring security, we may require access to your SMS, instant messages, contacts, location, camera, photo gallery, and device information. Additionally, we may request your PAN, credit report, GST Number, government-issued ID, and Know-Your-Customer (KYC) details. This information is used to prevent fraud and abuse, manage credit risks, and comply with applicable laws and regulations. Kindly note that failure to provide consent for the collection and use of this data may limit your access to certain products or services on the Platform.
In order to enhance our services, we collect and analyze demographic and profile data based on your Platform activity. Your IP address is utilized for server diagnostics, Platform administration, and broad demographic data collection. Furthermore, we may collect and use your personal information to ensure compliance with applicable laws. This may include, for sellers, the collection of information pertaining to place of establishment and bank account details for identity verification and other legally mandated purposes.
Occasionally, we may invite you to participate in optional surveys administered by us or third-party research agencies. These surveys may solicit information of a personal nature, including but not limited to contact details, demographic characteristics, interests, household composition, lifestyle preferences, purchasing habits, and other pertinent data. Your participation in any such survey is entirely voluntary. The information gathered through these surveys will be used to personalize your experience on our Platform and to curate content that aligns with your expressed preferences.
Cookies
This Platform use cookies, which are small data files placed on your device, to analyze website traffic, assess the efficacy of promotional activities, and bolster security measures. These cookies do not store personal data and are essential for optimizing website and application functionality, including but not limited to enabling certain features, personalizing user experience, and streamlining authentication procedures. By using this Platform, you consent to the use of cookies as described herein.
While most cookies on our Platform are “session cookies” automatically deleted at the end of your browsing session, depending on your jurisdiction and applicable law, you may also encounter other cookie types, including strictly necessary cookies, performance cookies, and functional cookies. These cookies serve various purposes, from ensuring essential platform functionality to enhancing performance and user experience. You retain the right to manage cookies through your browser settings, including declining or deleting them. However, please note that modifying cookie preferences may impact certain features or limit your access to the full functionality of our Platform.
Third-party cookies, such as those from Google Analytics, are also used for marketing and analytical purposes. For more information on Google’s use of your personal data, visit https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout. You may also manage cookie settings through your browser, but disabling cookies may limit functionality.
Sharing of Personal Data
Mytrikart International Private Limited and its affiliates, related companies, and third parties (including credit bureaus, business partners such as UPI platforms, and lending partners) may share your personal data to facilitate the provision of products and services offered by them. This includes, but is not limited to, personal loans and deferred payment options. These entities and their affiliates, business partners, and other third parties may use this information for purposes such as credit underwriting, provision of products and services, and marketing, unless you explicitly opt-out. You acknowledge and consent to such sharing of your personal data for these purposes.
For products necessitating a prescription, order processing is contingent upon verification of a valid prescription. In the event of an invalid, illegible, expired, or missing prescription, we reserve the right, at our discretion, to facilitate a consultation with licensed medical professionals or teleconsultants who may, based on the information you provide and subject to their professional judgment, either rectify the existing prescription or issue a new one. This validation or issuance process will be initiated solely when deemed necessary.
We may disclose your personal data to third parties, including but not limited to sellers, business partners, and service providers, for the following purposes: (a) fulfilling orders and providing customer support; (b) enhancing and personalizing your user experience; (c) processing payments and preventing fraud; (d) complying with applicable laws, regulations, and legal processes; (e) conducting market research and analysis; (f) enforcing our Terms of Use and other agreements; (g) facilitating marketing and promotional activities; (h) analyzing data to improve our services; and (i) protecting the rights, safety, and property of our users, the public, and ourselves. Such disclosure may occur in response to lawful requests from government authorities or to prevent, investigate, or take action regarding illegal or suspected illegal activities.
In the course of our ongoing business development and operations, we may engage in transactions involving the acquisition or divestiture of certain business units, assets, or service offerings. In such instances, customer information generally constitutes an integral component of the transferred assets. However, it is important to emphasize that any such transfer of customer information remains strictly bound by the terms and conditions articulated in any pre-existing Privacy Notice to which the customer has previously consented, unless the customer explicitly provides consent to an alternative arrangement.
Notwithstanding the aforementioned circumstances, we are committed to providing you with transparent and timely notification in the event that personal information pertaining to you may be subject to disclosure to third parties. In such situations, you will be afforded the express opportunity to exercise your right to withhold consent for the sharing of such information.
Links to External Websites
The Mytrikart Platform may contain hyperlinks to external websites or applications operated by third parties. These third-party websites and applications may independently collect personal data from you when you interact with their content, advertising, or services. Mytrikart is not responsible for the privacy practices or content of these external websites and applications. We strongly encourage you to review the respective privacy policies of these third parties before providing any personal data.
Security Measures
Mytrikart employs a comprehensive suite of security measures to protect your personal data. These measures include physical safeguards, such as restricted access to our facilities; electronic safeguards, such as encryption and firewalls; and procedural safeguards, such as employee training and access controls. We utilize secure servers to protect your account information and adhere to industry-standard security guidelines to prevent unauthorized access, use, or disclosure.
Mytrikart employs multi-layered security controls to protect our infrastructure, including network security, intrusion detection and prevention systems, and vulnerability scanning. We continuously monitor and improve our applications, systems, and processes to address evolving security threats and vulnerabilities.
However, users acknowledge and accept that no method of data transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. Users are responsible for maintaining the confidentiality of their login credentials and for taking appropriate measures to protect their own devices and accounts from unauthorized access.
Choice/Opt-Out
Mytrikart provides users with choices regarding the collection and use of their personal data. Users may opt out of receiving non-essential communications, such as promotional emails and marketing messages, by accessing the Notification Preference page on the Mytrikart Platform, located at [https://www.mytrikart.com/communication-preferences/email], and adjusting their email subscription settings.
Advertisements on Platform
Mytrikart engages third-party advertising companies to serve advertisements on our Platform. These third-party advertising companies may use cookies, web beacons, and other tracking technologies to collect information about your visits to this and other websites in order to provide personalized advertisements that may be of interest to you. This information may include your IP address, browser type, operating system, referring URLs, and browsing behavior on our Platform
Children Information
The Mytrikart Platform is intended for use only by individuals who are legally capable of forming binding contracts under the Indian Contract Act, 1872. As such, the Platform is not directed at children under the age of 18. We do not knowingly collect personal data from children under 18. If you are under the age of 18, please do not use or provide any information on this Platform.
If you are a parent or guardian and you believe that your child under the age of 18 has provided personal data to Mytrikart, please contact us immediately. If we become aware that we have collected personal data from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.
By providing personal data of a child under the age of 18 to Mytrikart, you represent and warrant that you have the legal authority to do so and that you consent to the collection, use, and disclosure of such information in accordance with this Privacy Policy.
Data Retention
Mytrikart retains your personal data in accordance with applicable laws and regulations and for no longer than is necessary to fulfill the purposes for which it was collected. Personal data may be retained for longer periods where necessary to comply with legal obligations, prevent fraud, resolve disputes, enforce our agreements, or defend against legal claims.
In certain circumstances, we may anonymize your personal data so that it can no longer be associated with you. Anonymized data may be retained indefinitely for analytical, research, and statistical purposes.
Your Rights
Mytrikart respects your rights regarding your personal data. You have the right to access, correct, and update your personal data through the Mytrikart Platform. You may also have the right to request the deletion of your personal data, subject to certain exceptions as permitted by law.
You may delete certain non-mandatory information through the Profile and Settings sections of the Mytrikart Platform. If you require assistance with accessing, correcting, updating, or deleting your personal data, please contact us using the contact information provided below.
While Mytrikart strives to provide you with access to your personal data and to facilitate the exercise of your rights, please note that certain information may be exempt from such access or control in accordance with applicable laws and regulations.
You may choose not to provide certain information to Mytrikart; however, this may limit your ability to use certain features and services of the Mytrikart Platform.
You can withdraw your consent by contacting us with “for withdrawal of consent” in the subject line. In the event that you are not satisfied with our response or have unresolved concerns, you can get in touch with us to resolve the issue by means of privacy.grievance@mytrikart.com.
YOUR CONSENT
By utilizing our Platform or furnishing your personal data, you explicitly grant your consent to the collection, utilization, storage, and processing of such data in accordance with the terms and conditions delineated in this Privacy Policy. Furthermore, in the event that you provide personal data pertaining to other individuals, you unequivocally represent and warrant that you possess the requisite authority to do so and to grant us permission to utilize such data in a manner consistent with the provisions outlined in this Privacy Policy. By submitting your personal data through our Platform or affiliated partner platforms, you expressly consent to be contacted by us, our affiliates, partners, and/or authorized third parties via various communication channels, including but not limited to SMS (Short Message Service), instant messaging applications, telephone calls, and/or electronic mail, for the purposes expressly defined and elucidated within this Privacy Policy.
Changes to this Privacy Policy
This Privacy Policy is subject to periodic revisions at our discretion. Such revisions may be necessitated by modifications to our data handling practices. In the event of material alterations, we will apprise you of these changes through one or more of the following methods: updating the effective date of the policy, displaying a prominent notice on our Platform, or transmitting an email notification to you, particularly when mandated by applicable law. Your continued utilization of our Platform subsequent to the implementation of any such revisions constitutes your acceptance of the modified Privacy Policy. We therefore encourage you to routinely review this policy to remain informed about how we collect, use, and safeguard your information.
Grievance Officer
In accordance with the Information Technology Act 2000, the Grievance Officer’s contact details are:
Grievance Officer:
Mytrikart International Pvt Ltd
69/1854/A1, SRM Road
Ernakulam North
Pin 682018 Kerala
Contact Numbers: +61478895259, +919847299416
Email: privacy.grievance@mytrikart.com
CUSTOMER CARE
For queries or concerns regarding the collection or use of your personal data, please contact us at privacy.grievance@mytrikart.com
You can reach our customer care team to address any of your queries or complaints related to product or services by following the link, selecting your order and choosing” need help” option:
https://www.mytrikart.com/helpcentre